The Problem: Your business has a website, but not nearly the visitors or referrals that you expect.
The Cookie Cutter Solution: Search Google or the yellow pages and hire a company that professes to be experts in SEO (Search Engine Optimization). They charge you a fee to set up paid advertising venues for your site. Convenient, perhaps, but you are paying a fee to pay for advertising. You sign a year long contract and see a spike in traffic during the first 90 days that levels off or even returns to pre-contract levels. You don't have time to research the process, so you have very little leverage to question the performance. In the end, the SEO company tries justifying the limited performance by blaming your site content or some other aspect not directly related to their service.
Did you know that some companies charge as much as $8000 a month for these types of services? Don't buy into the hype.
First, NEVER spend more marketing your site than you are making from the site. The process is slow and steady when done correctly, so do not over spend.
What Your Site Needs: To obtain the pot of gold at the end of the rainbow, you have to "plug" your site into the internet so that the process can begin.
Over 90% of natural (free) search traffic comes from Google. Google uses a complex algorithm to determine your position in search results. The position is based on a combination of: site popularity as determined by backlinks (the number of other sites that link to yours), relevance to keywords searched, and compatibility of your site with GoogleBot.
If your core business is local and off-line (storefront or service provided to customers in your area), then perhaps 30% of your natural search traffic comes from local searches using about 15 online resources, of which 13 are FREE. The two that require you to pay are your local and regional phone book directories and you likely already participate in those.
The Solution That Works: Use the same processes that we use to promote our own sites. We operate under the philosophy that you can increase visitors without directly paying for listings or advertising online. With our experience, we illustrate in detail what we do, what to expect and how to verify the results.
Our Background: Our web promotion guru has designed, built and promoted websites for the last 14 years. Prior to starting his own companies, he grew online sales for www.Grandtec.com from a few hundred dollars a month to over $30,000 a month. December 2007 saw the launch of www.e-Giftology.com and the application of optimization techniques in earnest. The short-term results were staggering. From zero to over 75 unique visitors per day in the first three months. The trend doubles on average every three months due to the solid foundation of SEO implementation.
In March, 2007, we launched www.employeebenefitstx.com to test and perfect techniques related to driving traffic to sites on a LOCAL level - without paying for advertising. With a focus on local search directories combined with traditional site optimization, the site could be found first, second and fourth in a Google search for "employee benefits small business Texas" - in the FIRST WEEK!
What We Do For Your Site:
Assess your business, your site and your goals: There is no cookie cutter solution that works for everyone. Your goals and the specific nature of your business is important to the process. Our assessment guarantees that the WHAT and the HOW match your goals for potential online growth.
Optimization for the search engines: Google, Yahoo and MSN comprise nearly 98% of search engine traffic for all of the web. Your site MUST be optimized and indexed in these search engines. It is FREE to do, but we know how to do it correctly - and quickly. Techniques include setting up webmaster accounts for each of the BIG three for your site, generating sitemaps and enabling the search engine robots to index your site quickly and accurately.
Site Optimization: Basic code should be added to your homepage and other key pages so that your website, when indexed by the search engines, are accurately displayed in search results. NOTE: We would need access to upload to your site or assistance from your current webmaster.
Local Search: We will manually add your business to the TOP 13 online local search engines including: Google Maps, Merchant Circle, Live! Search, Yahoo! Business Directory and Superpages.com. Our experience indicates that these 13 FREE local search engines lead to more visitors to your site that one paid listing in your local yellow pages.
Business-specific directories: We will manually add your site to 50 online directories that are directly related to your business. There are over 3000 online directories, each of which, increase your overall search position in the search engines. Not only will the directories drive traffic directly to your site, but your listing in the directories will also be found in the search engines, effectively multiplying your search engine presence. Actual submission approval is up to the individual directory and listings may take up to three months to show up.
The process of adding sites is time consuming, but you can purchase additional directory submissions at a rate of $.50 each, available in blocks of 50 submissions per purchase.
Site-Specific Submissions: We will submit your site to the following resources which will add your site at their own discretion, but IF they do you will instantly see a substantial improvement in your site performance: Alexa.com and DMOZ.org. Again, submission is FREE, but if not properly done your odds of being accepted are dramatically affected.
What You Can Expect:
Reporting: You will receive a detailed report documenting precisely what we have done to "plug" your site into the internet. The reporting is available via mail or email. The report will be generated at the conclusion of our process, typically within two weeks of signing up with us.
Short-term (first 90 days): Your site will be easily found in the major search engines and local directories by searching your company name, address or phone number. Your number of visitors will begin to increase moderately. You can expect about a 50% increase within the first 90 days.
Near future (second 90 days): Your site will begin to show in the major search engines in the first page or two for keywords related to your business. Your site may or may not show a PageRank from Google, depending upon there PR updates. Your number of visitors will continue to increase, doubling by the sixth month versus your starting average. If your business is also local and off-line, you will see a noticeable increase in web-based referrals.
Long-term (Beyond six months): Your site has a solid foundation and will steadily increase its online reach via natural indexing and networking. Traffic will level out a bit, but continue to increase at a slower rate.
What About the Long Term?:
Once your site is properly "plugged" in, there are some things that we can do to continue the growth at a higher rate. The ultimate goal is to increase your popularity within the Google algorithm. We recommend two techniques:
1. Generate backlinks via keyword-specific blogs: We will manually add relevant comments to blogs that will result in keyword-specific backlinks to your site. As these accumulate, your overall Google presence will improve.
2. Submit articles related to your site and your core business interests to over 4000 online magazines that will result in backlinks, natural traffic and no cost advertising.
What does all this FREE stuff cost?: While none of our procedures have a cost attached to them, doing it well does take time. We have four basic packages for you to choose depending upon what you want:
The Consultant Package - $49: You "plug" in your site yourself and we show you what to do and how. The package includes an email outlining our procedures, including links to relevant sites for submission. Package includes 30 days of email support where you can ask questions and receive detailed answers within 24 hours.
The Hands-off Package - $249: We "plug" your site into the internet based on an initial assessment of your site, business and goals. Includes reporting and 90 days of email support. Note: This option may require us to access your site directly in some instances or consult with your webmaster to do so.
Directory Submission Package - $25: We manually submit your site to 50 directories (from a database of over 3000 directories). You can purchase multiple packages and we guarantee no duplicate listings for your site. Includes email reporting with links to each directory submitted. Actual submission approval is up to the individual directory and listings may take up to three months to show up.
The Long Term Package - $49 for one month - either one-time, multiple times, or automatically renewing, no contracts. (RECOMMEND at least 3 purchases a year): We generate backlinks by adding comments to 30 keyword-specific blogs and submit one article (approved by you) to over 5000 online magazines during the month.
Send Your Articles for Submission - $8 per article: Have you already written an article? We'll reformat it and submit it to over 5000 online magazines for you. Note: You must own all rights to the articles and we do not accept offensive material. You will receive a full refund if we deem the content of your article unsuitable for submission.
Please note that due to the nature of services, we cannot issue refunds after the service is provided. Partial refunds available if canceled during the process. Actual partial refund determined based upon services rendered.
